J Skis X Diamant Skiing
It all started at Snowbound 2023.
In a last-minute decision, the entire Diamant Skiing team decided to go all in and get a booth at the event. We had no idea what to expect, no clue what we were doing, and definitely no idea how we’d afford the weekend.
The one thing we did know? We wanted to make a splash. So, we slapped our secondary slogan, “Your Boot Bag Sucks”, on some t-shirts and went for it.
The slogan was a hit. Hundreds of people stopped by just because they loved the saying. Many even bought the bag, even after we had to explain that it would probably arrive in time for the holidays (spoiler: it did).
But the real magic? Other companies started noticing us.
None more important than J skis.
Floral print because of course.
Tyler, their head of marketing, stopped by in the middle of the chaos and asked, “Alright, who are you?” After explaining that we’d just launched and walking him through how our hero product worked, he told me J (as in Jason Levinthal, founder of J skis) might be interested in hearing more. We exchanged emails, and the waiting game began.
A week or two later, I saw Jason’s name pop up on our email list. It was around 11 a.m., smack in the middle of my 9-to-5. I immediately dropped what I was doing, sent him a note, and 15 minutes later, we were on the phone (with me hiding in a conference room).
We sent him a sample of our V1, and after a few months of back-and-forth, we agreed to collaborate on a custom J skis X Diamant Weekend Warrior.
The J skis X Diamant Skiing Weekend Warrior 2.0
From there, it was all hands on deck. Our product team raced to develop the sample, nail the perfect color, and bring the unique design elements to life.
Initially, we agreed to make 50 bags. Then the sample got to Jason. I’ll never forget his email—it came in almost immediately, asking us to double the production run. Easily one of the coolest emails I’ve ever received.
Yes, the little details matter!
I’ve been a fan of J skis since high school, so collaborating with a company I’ve admired for nearly a decade has been a surreal and incredibly rewarding experience.
And now, here we are, bringing this vision to life.
Cheers,
Shai
